From Forbes: “the majority of women bloggers receive at least $250 in free products each month.”
How do they do it?
“There’s… a growing industry of online resources and one-day blogger events to teach women how to properly ask for products. ‘It’s almost gotten to be a full-time job just to handle these inquiries from women seeking our products. I’m getting hundreds of requests each week,’ says CoAction Public Relation’s Samantha Shuman who represents several kitchen and housewares brands. ‘You almost can tell who went to a pitch class since you get the same blanket text over and over again.’ Similarly, appliance brand Hamilton Beach receives between six and 12 inquiries a week from women bloggers seeking free products, and eco-friendly detergent brand Ecover handles 20 requests a week.
Brands generally review a woman’s blog and check to see if she is active on Twitter, but they don’t require millions, or even thousands, of visitors. In fact, brand executives and women bloggers say the going rate for a $300 kitchen product is 500 monthly views; an all-expense trip to Hawaii requires at least 20,000 monthly views.
Overall, unless these emails are littered with spelling or grammar errors, brands ship women bloggers their desired samples. ‘You never know who they might be tomorrow. I have emailed with someone who had 1,000 followers and the next month, she is up to 17,000. Everyone is a potential consumer, even if they are just seeking us out to get free products,’ says Shuman.”
So, if you’re still buying your holidays, products, and services in cash, see if you can add some of these tips into your blogging routine.